Week 4-Artist Conversation-Cintia Segovia Figueroa

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Exhibition Information

Artist: Cintia Segovia Figueroa

Exhibition: Mexico Already Changed, El Roboto

Media: Photography, Video

Gallery: Max L. Gatov Gallery East

Website: cintiasegovia.com

Facebook/Instagram not public


About the Artist

Cintia is an art major and is currently studying for her Masters of Fine Arts. She immigrated from Mexico 6 years ago, and since she’s been here, she has received an undergraduate degree in Mass Communications. Her parents would not allow her to study art as her undergraduate degree so she approached this Mass Communications instead. After graduating, she studied advertising and worked behind the scene in television and that’s how she acquired technical skills on video production and work around that field. She now is striving towards her Masters of Fine Arts degree. Cintia prefers videos over pictures because she writes her own dialogue and she can choose to be as sarcastic and funny as she’d like without having to reenact the scene.

Formal Analysis 

The exhibition that I explored was a form of video art. The gallery displays a video of Cintia performing as a newscaster or mass media celebrity. I am not necessarily familiar with the exact name of either the rhythm or line of the piece of art, but it looked like a display of informal media.

Content Analysis 

In the video Mexico Already Changed,  she plays with the identity of a fictional well-off Mexican woman who speaks in Spanish and English, who tells of her grandiose plans to leave her country. Cintia also says that she emphasizes the classism that predominates in Mexico, which has a long problematic history that is perpetuated today. With her other piece El Roboto, it is a moving robot that goes around asking a series of questions. She stated that the robot is searching randomly for a subject to deliver the same questions that the United States government uses in their online questionnaire to any person that would like to enter this country with a visa, green card or becoming a citizen of this country. The intentions of this piece is to promote difficult dialogue that might eventually lead to a more progressive society that includes everyone despite of social class, race or immigrant.

Synthesis/My Experience

I was really moved by this exhibition by Cintia because of how much I could relate to it. Being a first generation student here at CSULB, I come from parents who were immigrants when they first came to this country before eventually becoming citizens. I enjoyed it because I could connect to it since I have had family go through this experience and I can really empathize with they go through. It’s very difficult and such a struggle, but I applaud her for everything she has done to make it to where she is currently at and where she’s headed. This gallery showed me that many people go through an ugly struggle, but with the hard work and dedication, you will find the beauty in success.


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